IMAP Policy
Internet Minimum Advertised Price (IMAP) Policy Rollacrit Corp. (“Rollacrit”)
Rollacrit has adopted this Policy applicable to all Rollacrit customers effective April 20, 2020 with respect to the customers’ advertising over the Internet of Rollacrit supplied by Rollacrit.
This Program for Rollacrit Resellers sets forth the Internet Minimum Advertised Price (“IMAP”) and advertising policies for Rollacrit products. For purposes of this Program, Resellers include all distributor/retailer customers that resell Rollacrit products to consumers. The Program may be changed at any time without notice by the Company. All Resellers are responsible for maintaining compliance with the Program. To support all of our Resellers’ ability to offer exceptional customer service and consumer education about our products, effective April 20th, 2020:
1. Each Rollacrit customer may not
(a) advertise or otherwise promote Rollacrit over the Internet at a net price (final price paid net of any discounts, coupons, promotions) that is less than the Internet Minimum Advertised Price (IMAP) established by Rollacrit or
(b) sell Rollacrit products to any other person who advertises or otherwise promotes Rollacrit over the Internet at a net price less than the IMAP established by Rollacrit.
(c) sell Rollacrit products to any other person who advertises or otherwise promotes Rollacrit on Amazon at a net price less than the IMAP established by Rollacrit.
2. Advertising
(a) Ad copy must not misrepresent the brand or products and must not be misleading (e.g., ads may not try to impersonate Rollacrit).
(b) Online, Pay-Per-Click (“PPC”) ads for Rollacrit branded terms may never appear above Rollacrit ads. Rollacrit ads should always appear above your online ads. Branded terms are all trademarks.
3.3 Resellers must comply with all applicable governmental laws, regulations and orders.
3. If a customer violates this IMAP policy, Rollacrit will request the customer to cease advertising or promoting products on the Internet in violation of its IMAP policy. In addition, Rollacrit will cease to accept from and/or ship orders for said customer.
4. In executing this policy, Rollacrit will act at all times unilaterally, and will neither solicit, consider nor agree to any recommendation, request or demand of any other person. All matters of interpretation and application of the terms of this policy and all matters concerning enforcement of this policy shall remain with the sole, unilateral authority of Rollacrit. Rollacrit neither seeks, nor will accept, any assurance of compliance or agreement from a customer regarding this policy. Nor will Rollacrit discuss any conditions of acceptance related to this policy. No one is, has been or will be authorized to modify or alter this policy, or to bind Rollacrit to any action inconsistent with its terms.